Is "Vegetarian Friendly" the Same as "Vegetarian"?

Burnham and Morrill have been making beans in Maine since 1867.  Recently, The Mate came home with this can:

Wait, what does it say in that little green strip?

That's right, "Vegetarian Friendly."  Is "vegetarian friendly" the same as "vegetarian"?  I hope so.  Here's the ingredient list:

The B&G Foods web site doesn't include this product.  I wonder what "spice and color" are made out of.  I've written to them to find out if the product is vegetarian, or, in fact vegan.  I'll let you know if they tell me.